The Rise of Virtual Races

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The Rise of Virtual Races


“Pre-Covid virtual runs tended to market themselves on cool swag for a specific, one-time distance,” she said. “Post-Covid, I’m seeing a lot more longer-term challenges or programs that give people something to do over a longer period of time.” She cites a 19-day quarantine virtual challenge and a challenge to run 50 or 100 miles by April 30 as creative examples of new events.

Jason Hershman never put on a race before but decided to launch a virtual run/walk to benefit the Centers for Disease Control and Prevention Foundation’s Coronavirus Emergency Response Fund. On May 1, participants pledge to run or walk for one hour and, if they have social media, share their experience online. The cost is $20.

“During this social distance period, I still have been able to get my daily runs in, which has been nice considering it is spring and I am able to go while the sun is out,” said Hershman, who had been scheduled to run the Boston Marathon later this month (it’s been moved to September). After returning from one such run to yet “more awful news,” he said, he looked to see if there were any virtual events to raise money for coronavirus relief. When he couldn’t find one, he created one.

I’ve seen a lot of these events coming online in the last few weeks, and there’s just about something for everyone. Matt Chittim of the Rambling Runner, for example, started a virtual run series that began last weekend with a 5K on March 27 to 29. The virtual race builds to…

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