Facebook Live allows users to broadcast real-time video to users of the Facebook platform via a computer or smartphone camera. Since it was launched in 2016, the viewer count has skyrocketed to over two billion viewers worldwide. It’s no secret that video is one of the most effective marketing tools when it comes to grabbing and keeping a viewer’s attention. According to Hubspot, nearly 75% of consumers prefer to learn about products and services through video instead of a written ad.
Facebook Live presents a unique opportunity for personal trainers and nutrition coaches to meet their target audience right where they prefer to consume their information — in an online video. It fits marketing budgets of any size, it’s a no-pressure way to engage with potential new customers, and it’s the perfect vehicle to put your marketing call-to-action front and center with your viewers. When combined with email marketing, Facebook Live can be particularly powerful.
If you’re not sure how to get started, read on for some best practices on how to use Facebook Live, along with some ideas for using it to promote yourself as a health and wellness expert:
Using Facebook Live
If you can create a Facebook post, you can create a Facebook Live video. If you want to start a live video from your laptop, simply open up a new post at the top of your newsfeed, click the three dots, and then select “Live Video.” Write a quick description of your video topic to attract viewers, and…