With over 50 million Americans being gym members we can say that there is certainly a need for well-trained professional personal trainers that have the knowledge and skills to start a personal training business from home that will help their clients reach their health, diet and fitness goals. With such ahigh demand, you can assume how competitive this field is. However, by following a few important guidelines from this article and planning in advance, you can set realistic and reachable goals and start your own business as a personal trainer.
Figure 1 Start a personal training business from your home by creating a proper plan
Where to start?
Many personal trainers prefer working for a gym, sports teams or community centers. Working for an employer gives people stability, more free time and easy access to new clients. However, if you want to be your own boss and start a personal training business from home you need to be ready to invest your time, skills and effort in order to reach your goals. Whether you decide to open a gym or want to find a website that allows you to set up a profile and start working today as a personal trainer, you need to create a plan.
Here are a few important steps to follow:
- Create a business plan.
- Research the target market and evaluate your skills.
- Get certified.
- Register your company.
- Obtain all the permits you need to start a personal training business from homeand get insurance.
- Create a marketing plan and start working on your brand.
The business plan
Figure 2 A business plan will give you a great insight into your business profitability in advance
Every entrepreneur gets motivated by ideas and visions. The best start in order to turn your ideas into reality is to evaluate them in real-life circumstances and create a detailed plan. With a proper business plan, you will be able to get a clear picture of potential costs, earnings, and profitability. Also, while planning your future, you will most likely get a few more ideas on how to make your business sustainable and successful.
What is your target market?
As a personal trainer, you know that there is more to your job than just being a coach. A personal trainers’ job is to guide and support their clients on their way to personal and physical growth. Therefore, you need to have the knowledge, skills, and devotion necessary to help your clients reach their goals.
That is why, in order to make your job easier, you need to determine who you want as your clients. Even though having an opportunity to choose the people you work with sounds amazing, this is one of the decisions most personal trainers are most worried about. Have you considered specializing? Focusing on a specific niche may sound scary. However, this way you will be able to build a specific client base and get to know your target group much better.
Have you considered moving?
Have you considered starting your business in a different city or even a foreign country? Nowadays, many personal trainers move due to great business opportunities. Choosing the right location can be crucial for your business to succeed. Therefore, cities like Dubai have become a popular moving destination for over 7 million expats from all around the World. If you are one of the people who can imagine starting their business abroad, make sure you do a detailed research in advance.
Make sure you understand visa requirements and apply a few months ahead. When moving to another country for a job, you can always start reaching out to your potential clients online. Websites like Dubai Personal Trainers allow you to set up a profile for free and get contacted by your clients directly. Therefore, by using online platforms to start creating your client base, you can start scheduling your training sessions well before the move.
Are you certified?
Even though being certified or licensed isn’t necessary for you to start a personal training business from home, it can help you seem more reliable to your potential clients. In order to design a fitness routine that individually fits your clients, you need advanced knowledge on not only fitness and diet but also overall body health. Even though you might have more than a few years of experience as a personal trainer, you might be able to secure more clients with an acknowledged and reputable license or certification.
Start a personal training business from home by registering an official entity
Whether you are starting your business as an LLC in the USA or want to move and need to register a different entity, make sure you have all the information you need. Consulting an attorney prior to registering your company can help you reach your long-term goals and avoid any mistakes. Therefore, ensure you are making informed decisions by talking to a professional consultant about the matters of your liability, insurance, and other legal affairs.
Obtain the necessary permits
Just like registering your business, this task might need to be discussed with an attorney. Even though permits and licenses may not seem as important at the beginning, not having the necessary paperwork may cause many legal problems later on. Therefore, avoid any problems by paying close attention to all the paperwork you need to deal with before you start your business.
Define your brand
This is probably the part you will like the most. After dealing with all the legal aspects of your businesscomes the fun part. What do you want your business to represent? Did you think of a catchy name and a slogan? How about online presentations? Do you have a website?
Figure 3 Learn how to promote your business in a way that will allow you to secure more clients
With a defined idea of what you want your business to become you will more easily reach out to your target audience. As all of these questions and decisions may become overwhelming, consider searching help from a marketing agency. If you can’t afford to hire professionals to help you, educate yourself on how to create a marketing plan and where to begin. Search foronline tutorials that can teach you how to set up social media profiles and reach your potential clients after you start a personal training business from home. Don’t let yourself get stressed or overwhelmed. Take it one step at a time and make sure you enjoy the process.